OUR
Distillation
Process
Take
Break
Make
GXS Bank was a new digital bank which is positioned as a category disruptor that removes all barriers to financial services for consumers in SEA and Singapore. The launch campaign had to differentiate it from the entire banking sector.
Take
Break
Make
The way to break convention is to first question everything that made the convention conventional.
Take
Break
Make
GXS is here to make banking better, by asking ‘why?’. The campaign questioned tradition and made people think long and hard about their existing behaviours, and whether or not they were effective. The end promise? That GXS was here to make banking better.
