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Work Safety and Health Council continued to strengthen workplace safety and health (WSH) ownership and culture within companies by demonstrating leadership for their worksites and co-workers. This campaign served to remind all involved – especially those on the ground – that reporting saves lives.
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Blue collar communities form an unbreakable bond.
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Emotions come in different shapes and sizes. Our campaign direction explore the diverse shades and nuances of emotions of sadness and regret, heartwarming moments of pride, and even tension-filled anxiety, all with one goal in mind – to tell stories that inspire and move people to prioritise safety reporting. The execution was heart warming, and showed that safety reporting has wide-reaching effects that extend beyond the individual.
