PUMA Nitro Run Club
- PUMA
Event/Social
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Distillation
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PUMA is a known brand, but needs to be seen as a more serious running shoe. This task was to make PUMA a credible running shoe within the running community by encouraging trial.
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There’s a PUMA running shoe for the way you run.
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We established an all-inclusive run club that caters to all fitness levels. Our club offers different pace groups to accommodate everyone, from beginners to seasoned runners. Whether you’re just starting out or looking to improve, within a month, you’ll enhance your lifestyle and running abilities. Our community is built on mutual support, helping each other grow and achieve their goals. Shoe trials are available and encouraged, and routes are planned to intersect with incentivised PUMA retail for higher opportunities to convert.
