Brotherhood - Reporting Saves Lives - 2024 Campaign - Logo

Brotherhood Reporting

Saves Lives 2024

Take

Work Safety and Health Council continued to strengthen workplace safety and health (WSH) ownership and culture within companies by demonstrating leadership for their worksites and co-workers.
This campaign served to remind all involved – especially those on the ground – that reporting saves lives.

Break

Blue collar communities form an unbreakable bond.
Work Safety and Health Council (WSHC) - Brotherhood - Reporting Saves Lives - 2024 Campaign - Break
Work Safety and Health Council (WSHC) - Brotherhood - Reporting Saves Lives - 2024 Campaign - Make

Make

Emotions come in ​different shapes and sizes. Our campaign direction explore the diverse shades and nuances of emotions of sadness and regret, heartwarming moments of pride, and even tension-filled anxiety, all with one goal in mind – to tell stories that inspire and move people to prioritise safety reporting.
The execution was heart warming, and showed that safety reporting has wide-reaching effects that extend beyond the individual.​
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