GXS Bank

Brand Launch

Take

GXS Bank was a new digital bank which is positioned as a category disruptor that removes all barriers to financial services for consumers in SEA and Singapore. The launch campaign had to differentiate it from the entire banking sector.

Break

The way to break convention is to first question everything that made the convention conventional.

Make

GXS is here to make banking better, by asking ‘why?’.

The campaign questioned tradition and made people think long and hard about their existing behaviours, and whether or not they were effective. The end promise? That GXS was here to make banking better.

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GXS Bank

Brand Launch

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