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The word ‘Sayang’ is universally understood in Singapore, despite it being used in many different contexts. However, it almost always conveys love.
Take
Break
Make
The word ‘Sayang’ is universally understood in Singapore, despite it being used in many different contexts. However, it almost always conveys love.
Take
Break
Make
A one-word script tied our whole story together, showing all the tender moments of an interaction with the McDonald’s brand. A Ramadan activation calling diners to Share a Seat with those breaking their fasts brought this spirit of benevolence to life, uniting customers, crew and community in the spirit of Ramadan.
