McDonald's

Ramadan 2023

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2023 would be the first year after three years of lockdowns and restrictions where Muslim families could celebrate Ramadan without any barriers – making this a very significant first for the annual McDonald’s Ramadan thematic campaign.

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The word ‘Sayang’ is universally understood in Singapore, despite it being used in many different contexts. However, it almost always conveys love.

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A one-word script tied our whole story together, showing all the tender moments of an interaction with the McDonald’s brand.

A Ramadan activation calling diners to Share a Seat with those breaking their fasts brought this spirit of benevolence to life, uniting customers, crew and community in the spirit of Ramadan.

Play Video about McDonald’s Ramadan 2023 - Video Cover 15s

Play Video about McDonald’s Ramadan 2023 - Video Cover 30s

Play Video about McDonald’s Ramadan 2023 - Video Cover Main

Play Video about McDonald’s Ramadan 2023 - Video Cover Case Film

McDonald's

Ramadan 2023

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