Work Case Studies
McDonald's We're in a Pickle 2025

McDonald’s We’re in a Pickle 2025

8 January 2026 by Comments Off on McDonald’s We’re in a Pickle 2025

OUR Distillation Process Take Break Make The Double Cheeseburger has always been a classic—reliable, comforting, and instantly recognisable. But the problem with familiarity is that people sometimes stop noticing...

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Grand Prix Season Singapore 2025

Hit The Apex @ CQ (GPSS 2025)

7 January 2026 by Comments Off on Hit The Apex @ CQ (GPSS 2025)

OUR Distillation Process Take Break Make Formula One season grips Singapore every year, but excitement for the night race stays trackside. Our goal was to extend F1 fever outside...

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Atto 2 Launch 2025

BYD Atto 2 Launch 2025

7 January 2026 by Comments Off on BYD Atto 2 Launch 2025

OUR Distillation Process Take Break Make BYD’s appeal to young, design-conscious Singaporeans led to it becoming the country’s best-selling brand in 2024. However, with the success of the brand...

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SilverStreak Social Kaki Groups

SilverStreak Social Kaki Groups

24 August 2024 by Comments Off on SilverStreak Social Kaki Groups

OUR Distillation Process Take Break Make SilverStreak.sg was a platform fast gaining traction, but it needed to create more engagement channels with a less digitally-centric audience in order to...

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Predator Shoe Launch 2024

Predator Shoe Launch 2024

24 August 2024 by Comments Off on Predator Shoe Launch 2024

OUR Distillation Process Take Break Make This wasn’t just a shoe launch. It was a homage to the 30 years of legacy behind this iconic football boot silhouette, the...

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PUB Singapore World Water Day 2024

PUB Singapore World Water Day 2024

24 August 2024 by Comments Off on PUB Singapore World Water Day 2024

OUR Distillation Process Take Break Make This activation was to kick-start the month-long celebrations and Water Conservation Campaign 2024 by creating a platform for PUB’s community and industry partners...

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LEGO x BTS Pop Up

LEGO x BTS Pop Up

24 August 2024 by Comments Off on LEGO x BTS Pop Up

OUR Distillation Process Take Break Make The task was to recruit adult fans from the BTS community and young fans into the LEGO world, through the launch of the...

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PUMA Nitro Run Club

PUMA Nitro Run Club

24 August 2024 by Comments Off on PUMA Nitro Run Club

OUR Distillation Process Take Break Make PUMA is a known brand, but needs to be seen as a more serious running shoe. This task was to make PUMA a...

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