BYD Atto 2 Launch 2025
- Vantage Automotive Limited
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BYD’s appeal to young, design-conscious Singaporeans led to it becoming the country’s best-selling brand in 2024. However, with the success of the brand came a slew of launches, which made each model’s uniqueness less apparent. Our goal was to launch the new, compact, reliable and affordable Atto 2 in an (if you’ll pardon the pun) electrifying way.
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BYD is renowned for electric-first vehicles, so we used electricity as a visual theme to create new news for our launch of the Atto 2 and catch the attention of a younger demographic.
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Our electrifying retro-futuristic launch party in the country’s most dynamic nightlife destination, Zouk Singapore featured neon-lit dancers, thrilling tunes and a vibey light installation designed by local artist Kenny Low. The reveal of the Atto 2 illuminated the city that never sleeps and received massive coverage from Singapore’s hippest influencers, celebrities and media.
