OUR
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Process
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GXS FlexiLoan is a personal loan product allows flexibility in many ways; from loan amounts starting at SGD200, to flexible loan tenures and penalty-free repayment. The brief was to launch this product with a clear USP articulated.
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People take loans to make their lives better, half believing that this better life is still out of their reach. Our positioning? That with a GXS FlexiLoan, a better life is not a stretch.
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We found three scenarios which dramatised three key life stages of our young audience, then demonstrated how they can take up a FlexiLoan to help to better the scenario, while reinforcing all the USPs throughout the narrative. The content was treated in GXS’s bold, sleek and cool style, making it hyper relevant and appealing to the audience.
