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Formula One season grips Singapore every year, but excitement for the night race stays trackside. Our goal was to extend F1 fever outside the race circuit, and into the city’s hottest nightspot, with a slew of entertainment options to continue the vibe for Singapore’s biggest sporting event.
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The Grand Prix isn’t just a race, and Clarke Quay isn’t just for nightlife. The two worlds coming together will bring an Apex of race-themed celebration.
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In association with Singapore’s Grand Prix Season Singapore, we transformed Clarke Quay into the apex of F1 excitement with versatile lifestyle activities suitable for race fans, tourists, families and everyone in between. Themed Hit the Apex, the destination came alive with live music, e-sports, high-octane installations, pulsing with excitement throughout all 10 days of the season, and brought in leading brands like Hot Wheels, Starhub to join the party, while activating off-peak times with new activities like sober raving and race simulators.
