LEGO x BTS Pop Up
- LEGO
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The task was to recruit adult fans from the BTS community and young fans into the LEGO world, through the launch of the much-hyped LEGO BTS Dynamite playset.
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BTS A.R.M.Y would love the chance to live in the world of the Dynamite music video.
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A pop up store on Orchard Road provided an unforgettable experience for both BTS and LEGO fans to build, play, and walk through the set of the Dynamite music video. Build donuts in LEGO, or build a MiniFigure of yourself to sit in the concert arena or chill backstage with the 7 band members. This activation acted as a guided journey through the BTS playset they could bring home, but was also a zoned activity which kept the public entertained for hours.
