OUR
Distillation
Process
Take
Break
Make
Many view McDonald’s as a mover and shaker, so it was only natural that we endeavoured into Web 3.0. The task was to launch the foray into the Metaverse in a sticky way.
Take
Break
Make
This isn’t a peek into the McDonald’s Metaverse. It’s a superapp gateway into deep brand engagement.
Take
Break
Make
Our campaign brought users through all the wonderful things they could do in our Metaverse. From playing, to redeeming to value hunting. All while increasing dwell time and affinity for the brand and its values.
