McDonald’s Superfans
- McDonald's
Collaboration
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Connecting with our customers is something we’ve always done, but this year, we wanted to elevate our relationship, by giving our Superfans an added pat on the back.
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The best feeling for a brand’s Superfan is when the brand fans them back.
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Building a community of Superfans allowed us to shift from brand-to-fan, to fan-to-fan speak. We amplified our Superfans’ love for our brand through authentic stories, brand engagements, and exclusive first dibs, which showed our commitment to rewarding our loyalists with exclusive fan-first activity curated solely for them. This always-on social strategy anchored the McDonald’s fanbase like no other.
