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McDonald’s was a sponsor of The World Cup, one of the world’s most watched sporting events. Just as soccer rewards fans with excitement and joy, McDonald’s brings people together for copious amount of happiness. This campaign set out to reinforce the brand’s position of ‘My Happy Place’.
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Whether you’re a football fan or not, McDonald’s is the place to enjoy football season.
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With timely food deals and entertaining content, McDonald’s rewards you throughout the World Cup. We leverage the thematic line ‘Wanna go to McDonald’s?’ to create social buzz and relevancy during the season. To bring further hype, we launched limited edition socks for The World Cup, which featured prominently in our ad campaign.
