Predator Shoe Launch 2024
- Adidas
Activation/Event
OUR
Distillation
Process
Take
Break
Make
This wasn’t just a shoe launch. It was a homage to the 30 years of legacy behind this iconic football boot silhouette, the Predator.
Take
Break
Make
Whether or not you’re a football fan, we all have goals.
Take
Break
Make
Goals for Everyone was the theme of our event. In it, we invite guests to achieve their goals. They start in a locker room with hanging jerseys and Predator shoes, capturing the pre-match preparation. Guests then walk through a tunnel to the pitch, viewing the shoes’ legacy and their famous wearers. Finally, they replicate Zidane’s famous volley and take home a photo of their goal as a keepsake. This press event generated a lot of buzz, making this campaign #goals.
