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Singapore’s ageing population and increased social needs have resulted in a greater demand for caregiving services. The increased demand has led to many caregivers facing challenges such as stress and burnout. This campaign was for the caregivers – to tell them that they should also care for themselves, as they’re giving care to others.
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The best way to remind yourself to take care is to pause.
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We used a pause button as a visual device to anchor the campaign. This drove home the fact that you should take time to take care of yourself, but also dramatised the fact that when you’re a full time caregiver, there is sometimes no pause. Which is why our support for caregivers must continue.
