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Distillation
Process
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SilverStreak.sg was a platform fast gaining traction, but it needed to create more engagement channels with a less digitally-centric audience in order to gain brand loyalty and recall.
Take
Break
Make
A time-rich audience needed to find their community in order to cultivate a sense of belonging.
Take
Break
Make
SilverStreak Social Kaki groups were created to engage the newly-retired audience. A tight, active group that resides on WhatsApp Communities constantly chats, meets and plays. The community currently stands at over 160, and is split into a walking group, a foodie group and a group of photography enthusiasts, who regularly gather in the name of SilverStreak.
